![]() After Angry Birds's launch, a huge and very active brand community ensued, with radical creativity, with innovative community members contributing meaningful new inputs both for free and for global market and industry transformation. There was considerable change over time in both the radical circles and visionary innovation. We find in this case that radical circles were more fluid in their membership and boundaries than what these earlier studies have found. Through an empirical case analysis of Angry Birds, the video game, we strengthen earlier radical-circle research findings on how a common sense of malaise with a current situation and dominant visions sometimes a small group of creative individuals meaningfully together, each volunteering to contribute much to change situation and dominant meaningfully vision. ![]() Radical circle is an innovation approach, alternative in comparison to innovation teams and innovation communities, superior to these when detailed managerial guidance is not readily available because of high uncertainty, high ambiguity, or both.
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